We wanted to put it down in writing. Detail the ‘why’ and define our purpose for all to read. It’s about being transparent. In this digital age there is no hiding and we don’t want to hide. Do we want to be seen as a good company that does good? Sure. But that’s not the reason behind detailing our purpose here. We’re making it clear so as to make sure we’re accountable.
So this is us. This is our commitment to you. To ourselves. To our community and to our planet.